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Modeling of Consumer Buying Behaviour Using Z-Number Concept



Consumer behaviour has always been of a great interest in marketing research. The consumer buying behaviour has become an integral part of strategic market planning and includes mental, emotional and physical activities. The consumer behaviour and decision-making process are usually subject to uncertainties related to influences of socio-cultural, psychological and personal factors. In this paper, the Z-number concept is applied for handling uncertainties in analysing the consumer buying behaviour.



Total Pages: 5
Pages: 173-178


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Volume: 24
Issue: 1
Year: 2018

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ISSN PRINT: 1079-8587
ISSN ONLINE: 2326-005X
DOI PREFIX: 10.31209
10.1080/10798587 with T&F
IMPACT FACTOR: 0.652 (2017/2018)

SJR: "The two years line is equivalent to journal impact factor ™ (Thomson Reuters) metric."

Journal: 1995-Present


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