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A Recommendation Approach Based on Product Attribute Reviews: Improved Collaborative Filtering Considering the Sentiment Polarity


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Abstract

Recommender methods using reviews have become an area of active research in e-commerce systems. The use of auxiliary information in reviews as a way to effectively accommodate sparse data has been adopted in many fields, such as the product field. The existing recommendation methods using reviews typically employ aspect preference; however, the characteristics of product reviews are not considered adequate. To this end, this paper proposes a novel recommendation approach based on using product attributes to improve the efficiency of recommendation, and a hybrid collaborative filtering is presented. The product attribute model and a new recommendation ranking formula are introduced to implement recommendation using reviews. Experimental results show that the proposed method outperforms baselines in terms of sparse data


Keywords


Pages

Total Pages: 10

DOI
10.31209/2019.100000114


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Published

Online Article

JOURNAL INFORMATION


ISSN PRINT: 1079-8587
ISSN ONLINE: 2326-005X
DOI PREFIX: 10.31209
10.1080/10798587 with T&F
IMPACT FACTOR: 0.652 (2017/2018)
Journal: 1995-Present




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